Color Meanings and Symbolism by Colorwheels
Have you ever wondered what colors mean or symbolize? Understand color meanings, color symbolism, and color psychology of red, blue, orange, black, white, and more. Learn how to use the power of color effectively with Colorwheels.
What are the color meanings?
Colors have the psychological power to evoke certain feelings in people, and different colors are representations or associations with specific emotions.
The power of color psychology is everywhere in our daily lives from designs, business logos to marketing assets, and more. Using the right colors can associate your core message with desired emotions to support your storytelling. Thus, it is critical to understand what are the color meanings and symbolism before making any color decision.
How to choose the right colors?
Choosing colors is easy, but it gets tricky when you have to consider color meanings and symbolism. Certain cultures associate colors with positive and negative events or ideas. For example, white typically represents weddings or purity and rebirth in most of the Western hemisphere. But, white is symbolic of death and used for funerals in many Eastern cultures.
The key to choosing the right colors is to define your message and audience, then consider the emotion or association you want the colors to support. You can explore our list of beautiful colors to learn more about color meanings and symbolism.